Social media can be the best tool for driving traffic to your site. But there's one more reason why you need social media. That is getting information and knowledge from your networks. Tapping knowledge from social media is like getting information at real time. The way it is structured, it opens the way for conversation and exchanging ideas.
Try posting a question in your Twitter or Facebook account, for sure your friends who have knowledge about it would respond to it. You can research for answers through Google or any other search engines, though, but there are times you need some specific answers. So gathering all the answers from your networks can lead you to a better decision.
One of the most powerful things about social media is the concept of making collaboration and information easier to share. It won't take you too long to have the answers, social media can be the best resource for information at your fingertips. Whatever the question, try it out on your social network and see what happens.
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